WE ARE IDAFRICANS

We know Africa and its 1.3 billion people.
We believe the world deserves to know and engage with Africa better
We are here. Come, let’s show you around.

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We design and deliver impactful communication programmes

Since 2015, we have been helping people and organisations from all over the world to understand Africa better.
Our advisers are planted everywhere, from Ibadan, in Nigeria, to Lesotho in Southern Africa, or Nairobi, in Kenya.
We’re helping brands, companies, governments, and organisations all over Africa to communicate with those they care deeply about.

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Impact. Service. Experience.

Our mission is to provide the most impactful ideas and services to brands, consumers, businesses and governments in Africa and beyond using proprietary insights, tools, and platforms.

What does Africa mean to you?

A poor continent? Another VUCA region? Or the home of Nollywood? The continent of Afrobeats and Jollof rice?

Since 2015, we have been helping people and organizations from all over the world understand Africa better. Because we are Africans. We know Africa. We live and breathe Africa. Because the world deserves to know, and engage with Africa better.

Our advisers are planted everywhere, from Ibadan, in Nigeria, to Lesotho in Southern Africa, or Nairobi, in Kenya. We’re helping brands, companies, governments, and organizations all over Africa communicate with those they care deeply about.

ID Africa is using media and marketing communications expertise to tell the most important brand stories in Africa. We use creativity and technology to produce unusual ideas that deliver value for people and organizations in Nigeria, Kenya, Ghana and beyond.
The first step to a good reputation is doing what matters; doing good. Our advisers guide clients looking for the right social investments and interventions, hoping to comply with changing standards; or just interested in localizing frameworks from abroad.
Our understanding of the continent’s creative sector comes from over two decades of involvement in film, fashion, music, arts and culture. And we provide clients with expert guidance and execution, using tested insights and our access to industry leaders anywhere on the continent and beyond.
We love helping new executives settle in. And we enjoy working with already established ones on their communications needs from media training to stakeholder management and advocacy.
From private companies to listed entities, we have developed suites of corporate communications services for clients across the continent. Our knowledge of local markets, regulatory environments, business media, and geo-political complexities, have helped our clients save time and cost, avoid issues, prevent crises, build relationships and reputation, and keep staff and shareholders happy.
Each market presents a new challenge and opportunity. Each day comes with a new need. And consumer data is often as good as the last time they were tested. But we use our proprietary tools, non-stop listening, adviser intelligence, and robust data sets to speak with humans of Africa in a language they understand. The brands that will win on the continent are those as passionate about their customers and stakeholders as they are about their business. That’s where the magic lies, and we are here to help.
We enjoy helping clients work through how to grow their presence on the continent. From acquiring users, to opening in new cities or countries; or even expanding outside of Africa. We could show you a lot of case studies, but we’d rather tell you our own growth story and how we made it happen. Let’s talk.
From brand advocacy to thought leadership and curated partnerships, we are Africa’s leading influencer marketing organization. And we adhere to global best practices no matter which country we work in.
No matter how careful or compliant you are, things will occasionally go wrong. Our work ensures you are able to anticipate all possible scenarios and plan for them. And our expertise ensures implementation that surpasses expectations.
The media landscape in Africa is changing rapidly. As newsrooms get more sophisticated and citizen journalists become increasingly influential, our clients are relying on our resources and relationships to earn media mentions, secure ear and face time, and be part of the conversation.
We are the preferred public relations partner for companies looking to develop and execute strategies that break through the clutter. We help our clients build trust, communicate honestly, manage issues, avoid crises, and measure what matters.
Whether directly through our media intelligence team, or through the proprietary Pres|Ofis platform, we help walk-in or retained clients design and run a press office customized for their industry and needs. This service is flexible, running as PAYG or contract; and includes release distribution, mentions coverage, competitive analysis, and PESO reporting.
We can work with you to make your stakeholders have empathy, belief, and trust in your brand and business. But imagine adding some steroids to that and they can actually take a step further – championing your cause the way you would? The people who matter to you usually have influence on one another. And you want them to use this influence in your favour. That’s where we come in.
African startups are building the future of the continent, one product at a time. Solving problems for the benefit of not just Africa, but the entire globe. And we are a preferred partner for many from Nairobi, to Lagos, Abuja, and Kigali. Our startup unit is excited about helping founders and their investors design and execute public relations and communications strategies that win.
Oh, who doesn’t love a good story?! We use The Bang! Studio to create skits, films, memes, podcasts, and more while delivering listicles, prose, poetry, and editorials through our distributed content team. The audience loves them as you would, too.
Helping companies in Africa to communicate with those they care deeply about

Africa is not a country, and as such, brands looking to do business on the continent must understand its 1.3 billion humans, 3,000 ethnicities, 2,000 languages, and 54 independent countries.

There can be no single ‘Africa strategy’ for consumer communications, media relations or stakeholder management. What works beautifully in Nairobi may fail spectacularly in Dakar, and what is warmly embraced in Lagos may be rejected in Cairo.

We have spent many years understanding the continent. Let’s help you win here.

Why Africa matters.

Africa’s economic promise is a potential single market of $3.4 trillion GDP, boasting a 1.3 billion population with a median age of 18––the world’s youngest population.

At ID Africa, we believe that authentic and culturally relevant communications developed and delivered by experts with deep understanding of Africa will play a key role in building bridges between the motherland and the diaspora. We believe that African enterprise, ingenuity, creativity, art, style and popular culture will be key to driving global development of the future.

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Bragging rights.

Alat by Wema
Public Relations, Strategy

Betway
Strategy, Public Relations

BBNaija
Media Relations, Public Relations

bill and melinda gates foundation

Bill & Melinda Gates Foundation
Public Relations, Media Management

Dettol Clean Naija
Public Relations, Media Management

Honeywell Flour Mills
Communications, Public Relations

Honeywell Group
Public Relations, Strategy
Livespot
Strategy, Media Management

Lori Systems
Public Relations, Events Management

Nigerian Idol
Strategy, Media Management

Showmax
Influencer Management, Public Relations
Our people.

elisha ubaih creative designer at id africa

Elisha Ubiah
Creative Designer

abiola abiosun id africa

Anjola Abiosun
Content Writer

abiola abiosun id africa

Emmanuel Azubuike
Staff Writer

seyi adeyemi creative video producer at id africa

Seyi Adeyemi
Creative Video Producer

fadekemi jegede pr and comms adviser at id africa

Fadekemi Jegede
PR & Comms Adviser

Imisioluwa Ogunsunlade id africa

Imisioluwa Ogunsunlade

Staff Writer/Content Producer

kingsley ofuonye video editor at id africa

Kingsley Ofuonye
Video Editor
samjoe mbanefo creative designer at id africa

Robert Ekat

Senior PR & Communications Adviser

femi falodun ceo at id africa

Femi Falodun
CEO

iretomiwa akintunde johnson lead adviser at id africa

Iretomiwa Akintunde-Johnson
Lead Adviser

njideka akabogu lead adviser at id africa

Njideka Akabogu
Lead Adviser

sewa samuel pr and comms adviser at id africa

Mofijesusewa Samuel

PR & Comms Adviser

Some of our partners.

You should visit soon.
32 Community Road, Allen Avenue, Ikeja.

+234 809 999 3512

5th Floor, Block D, Merchant Square, Riverside Drive, Nairobi

+254 702 431 858

6th & 7th Floor (REGUS).

Atlantic Tower
Plot 16, Airport City

Accra, Ghana.

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    Since 2015, we have been helping people and organisations from all over the world to understand Africa better.
    Helping people and organizations from all over the world understand Africa better

    Our Locations

    32 Community Road, Allen Avenue, Ikeja, Lagos.
    5th Floor, Block D, Merchant Square, Riverside Drive, Nairobi

    6th & 7th Floor (REGUS).
    Atlantic Tower
    Plot 16, Airport City
    Accra, Ghana.

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